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Never trust, always verify! In the context of cybersecurity is a way to continuously apply stringent security checks and controls to anyone and anything using a Modular Open System Architecture for best-in-class solutions. Developing an extensible, future-proof, multi-level integration platform called Redpro ZTX is what this 3 year program was all about.
Yes, a digital product roadmap should absolutely involve customer touchpoints to be successful. Identifying best practices for managing the program involves creating a customer-centric product strategy that focuses on user needs and drives long-term growth.
By proactively managing touchpoints and providing consistently positive experiences, we build trust and loyalty throughout the program lifecycle. This led to higher customer retention, more repeat business, and increased revenue.
By using data and feedback we were able to prioritize features against both user and business value. This assured the team, we're solving real customer problems and building features that will lead to higher user satisfaction, adoption, and retention.
Our structured design research led to understand human behavior, motivations, and context to advance features and opportunities that solve real user problems, not just assumptions. Its value lies in creating a customer-centric approach that saves costs, drives innovation and builds competitive advantage.